We
get
the
culture.

 
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Public Relations and Social Media at the intersection of outdoor performance, action sports culture, and urban style.

The Sideways Life offers brands a bespoke approach to public relations and social media, tailored to reach an adventure-seeking, active audience with a keen sense of style.

We’re storytellers and connectors. We’re media-fans who love great brands. 

 
 
 
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Public Relations and Social Media at the intersection of outdoor performance, action sports culture, and urban style.

The Sideways Life offers brands a bespoke approach to public relations and social media, tailored to reach an adventure-seeking, active audience with a keen sense of style.

We’re storytellers and connectors. We’re media-fans who love great brands. 

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 Let’s make some noise.

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 Current and Past Clients

Work

 
Testimonials

“Rian is a master of putting the relations in public relations. While PR folks can often be nuisances for a magazine editor, Rian is an ally whose pitches are pitch perfect and follow up is lightning fast.”

— MIKE LEWIS, FORMER TRANSWORLD BUSINESS EDITOR-IN-CHIEF

“I was so impressed with Rian as she took the reins of Vans’ PR operations in Europe. On the heels of a move across the Atlantic from the US, Rian quickly and easily learned the intricacies of Vans’ business while putting her strong public relations and management expertise to use.”

— CHRIS OVERHOLSER, FORMER SENIOR COMMUNICATIONS MANAGER, VANS

“I’ve worked with PRs in action sports for about 15 years now, and I can say without question that working with Rian was a breath of fresh air. Her background as a writer meant that her eye for a story and writing ability, coupled with her knowledge of the action sports market, made the campaigns we worked on together a pleasure.”

— MATT BAR, OWNER, ALL CONDITIONS MEDIA

“There are very few professionals as thorough and authentic as Rian. I welcome the next opportunity to work on something together. A true pleasure to work with.”

— YULIN OLIVER, MANAGING DIRECTOR AT YUNEXIS AGENCY/MAHFIA.COM

 
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