The Sideways Life is a boutique PR consulting service, built on decades of experience in the snow, skate and outdoor industry.
Rian Rhoe grew up snowboarding, skateboarding and making art in the Pacific Northwest and built a fundamental understanding of the action sports and outdoor industries as a shop kid, HCSC snowboard coach, and ski resort employee. As a former journalist and copywriter, she has an intimate understanding of the challenges facing editors and writers, which helps her to craft pitches that make it past the spam folder.
She built a career in public relations and media at Salomon, Bonfire, and Vans and continues to refine her experience at Jam Collective, where she works with brands and events in the outdoor and ski industry.
Current clients include:
The Sideways Life
© Rian Rhoe 2012