Founder

“I crave substance.  I love people, and writing, and creating connections. It turns out these are the very skills that you need to be successful in PR, and using these skills in a way that is honest and helpful delivers clients great results. Skateboarding taught me to ‘keep it real’ which it turns out is what journalists and their audiences want from brands.”

Rian Rhoe built her career in the outdoor and action sports industry from the ground up: working the retail sales floor, digging the half pipes on Mt. Hood, representing brands as an ambassador, working nights at the local ski resort, and earning a degree in Journalism and Communications. It was this on-the-ground knowledge that led to writing gigs for Xgames.com, Transworld Business, and Roxy, as well as collaborating and building from the ground up to create the first global social media strategy at Salomon.

Her DIY approach and ability to blend the art and science of marketing paved the way for a move to Europe, where she managed PR and Media for Vans & Reef across EMEA. While based in Switzerland she spearheaded brand campaigns through out of home advertising, directed and executed PR and Media strategy across gold level events, product launches and diverse collaborations including; Supreme, Kenzo, Barbour, Taka Hayashi, Norse Projects, Carhartt WIP, Liberty London, Street Machine, Metallica, Hello Kitty & Disney, connecting with audiences that spanned surf, skate, snow, bmx, music and fashion.

A return to the US led to crafting the communications launch strategy for international brands Goldwin and Houdini Sportswear, in collaboration with Jam Collective, a leader in the outdoor industry, and provided consulting for Vuarnet, Rumpl, Four Wheel Pop Up Tents, Snow Peak, Mountain Hardware and others.   

Founding The Sideways Life has allowed her to offer a convenient point of connection for creators, media and brands that is nimble, committed to culture and driven to deliver results.

PR & Marketing

“I love the work I do and the brands and people we partner with!”

Adriana Mathews specializes in PR + Brand Marketing and has over 14 years of experience working with brands across a range of industries including fashion, lifestyle, art, design, hospitality, outdoor and action sports. She is also certified in Digital Marketing. 

Adriana is driven by her love of storytelling, and while the media landscape has changed since her career started, the essence of what she’s doing is still the same: crafting and sharing interesting stories, building thoughtful connections and community, and creating opportunities for brands to grow.

Prior to joining The Sideways Life, Adriana led Brixton through a thriving period of fast-paced growth and global expansion. Before her roles as PR Director and Global Brand Marketing Director at Brixton, she spent five years on the public relations team at Vans, during a new era of innovation, creativity, and community building with programs like Vans Custom Culture, House of Vans, and the Joel Tudor Duct Tape Invitational.

Adriana geeks out on newspapers, books, substacks, and green tea.

Social Media Strategy

Molly McGlew is a senior social media & digital strategist. She’s a TikTok expert, and internet nerd who’s worked in a range of industries, including fashion, beauty, publishing, arts & culture, and tech. She specializes in creating authentic online communities, social-first content, and digital storytelling. She approaches everything that she does with a strategic mindset, mixing analytical thinking and creativity to drive success and build authentic online content and communities.

From Capital One to Condé Nast, Molly has worked on diverse global projects from social strategy to execution. Her level of expertise and down to earth pragmatic approach make her a killer asset to The Sideways Life team.

When she’s not working with clients, you'll find her snowboarding, riding her bike, running around with her pup Louise, reading a good book, watching a movie, sea glass hunting, or giggling to The Muppets.

PR & Community

Carsyn Carter is a recent graduate of the University of Oregon’s esteemed Journalism School, where she minored in marketing and became fascinated with social media marketing and public relations. She’s detail oriented, organized and willing to take on any challenge. She currently resides in Bend, Oregon.

Services

Earned Media Coverage